Action Against Hunger and Wall’s Pastry have announced a new partnership that will see the latter brand donating funds from products sold to help combat against hunger in the UK. The partnership will see the brand donating 5p from each pack of its 10-serving sausage rolls packs to the charity to encourage shoppers to pick them up on their next shopping trip. The partnership is communicated to shoppers thanks to special branding on every pack that will clearly explain the benefits to making a purchase.
Brand Director at Wall’s Pastry Jasons Manley spoke on the Action Against Hunger and Wall’s Pastry partnership saying, “Our philosophy is, ‘When Hunger Call’s, Grab a Wall’s’. However, we recognise that for many people across the UK, food is a necessity in short supply. As a leading food brand, we understand that our responsibility goes beyond creating high-quality, delicious and good value food that people love to eat. That’s why we couldn’t be prouder to announce our partnership with Action Against Hunger.”
Image Credit: Wall’s Pastry
