Our regenerative farming work just hit a major milestone — and you’ll be able to see it next time you shop.
Whole Foods Market has approved Green America’s Soil & Climate Initiative as one of their trusted certifications. When you shop at Whole Foods, you’ll start seeing products carrying the Soil & Climate Health Initiative Verified™ label — meaning the ingredients were grown by farmers rebuilding healthy soil, reducing carbon in the atmosphere, protecting water quality, and increasing nutrients in our food. Brands like PACHA and Root Chips are already on shelves.
This is what real market transformation looks like.
Since 2019, we’ve partnered with over 165 farms across 27 states, covering more than 350,000 acres. What sets our program apart is how it combines deep farmer relationships with innovative technology. We don’t just certify farms—we work side-by-side with farmers, providing hands-on support to help them transition to practices that are better for their land and their livelihoods. We help farmers test their soil, plan their transition, and connect with food companies looking for regeneratively grown ingredients. Every farm goes through independent verification to ensure the standards are real and credible.
John Strohfus, a Minnesota farmer in our program, told us we’re “the most approachable regenerative certification available today.” That matters, because if we want more farmers to adopt these practices, we need to make it realistic and economically viable for them.
When major retailers like Whole Foods recognize programs like ours, it creates real economic incentives for farmers to farm differently. It tells the market that consumers care about how their food is grown. And it helps build the infrastructure needed to scale up regenerative agriculture across the country.
This is how we create systemic change: support farmers, educate consumers, build market demand for food that’s good for people and the planet. We’re proud of this milestone and grateful to everyone who’s helped make it possible.
