Concert Venues Increasingly Going Sensory-Friendly

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Music fans listen as a band performs at an outdoor venue. (Andy Cross/The Denver Post/TNS)

Dozens of concert venues coast to coast operated by one of the biggest names in entertainment are now certified as sensory inclusive and more are expected to come on board soon.

Live Nation says that 25 music venues it operates across the U.S. and Canada have achieved the inclusive designation from KultureCity, a nonprofit that promotes awareness of invisible disabilities.

Crew members at the locations have been trained to support visitors “who may think or process things differently,” according to those behind the effort. In addition, the sites offer sensory bags with various items to reduce sensory overload and clear signage pointing out quiet zones, headphone areas and other accommodations.

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“We’re committed to making sure fans feel welcome at our venues and we’re extremely proud of this certification,” said Karl Adams, head of venue operations for Live Nation. “Thanks to our partnership with KultureCity, our venues are taking a new approach to hospitality and improving fan experience.”

Certified venues include the Ascend Amphitheater in Nashville, Tenn., the Byline Aragon Ballroom in Chicago and the Shoreline Amphitheatre in Moutain View, Calif.

Live Nation and KultureCity said they initially worked together on a group of pilot venues before expanding the effort this summer. An additional nine venues are expected to be added this fall.

“This is the largest partnership of its kind in live entertainment, which means that fans with sensory processing needs have access to more live music than ever before,” said Uma Srivastava, executive director of KultureCity. “By partnering with Live Nation, we are scaling our impact and redefining what it means to create inclusive spaces.”

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