Target says it rolling out accessible self-checkout at its stores nationwide. (Target)
In a first-of-its-kind move, Target says it is making self-checkout more accessible to people with disabilities at locations nationwide.
The retailer is introducing self-checkout machines designed to better serve customers who are blind or have low vision as well as those with motor disabilities.
The machines feature Braille and high-contrast buttons, a headphone jack with adjustable volume, physical navigation buttons, a special tactile controller and audio to guide customers through every step of the process.
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Target worked with the National Federation of the Blind, incorporating feedback from people with disabilities throughout development of the improved self-checkout.
“Target’s new accessible self-checkout experience is unique not only because it is a first in the industry, but because it was designed through collaboration with the blind, incorporating our technical expertise and lived experience,” said Mark Riccobono, president of the National Federation of the Blind. “The rollout of this innovation further establishes Target as an industry leader in accessibility and a true partner of the blind in our quest for equal access to all aspects of modern life.”
Accessible self-checkout is already available in 200 stores, Target said, and will be installed at locations across the country by early next year as part of a broader effort to enhance the checkout experience.
In addition, the company indicated that it wants this new accessible option to be available more broadly.
“Target is also working with suppliers to encourage others to adopt the technology,” the company said.
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